Hey, the newly announced email service, has a unique product on its slate of offerings: a rare, exclusive two- or three-letter email address, like
ok@hey.com or
fun@hey.com for example (or perhaps just your initials). But it’s going to cost you.
As noticed on Twitter and confirmed by David Heinemeier Hansson, the co-founder of Hey parent company Basecamp, Hey considers these shortened addresses “premium” and worth the extra money. For a two-letter address, it will be
$999 a year. For a three-letter one, the cost drops to
$375 a year. Everyone else who signs up for Hey, which is still in an invite-only phase until a broader launch next month, can simply pick a four-letter or longer email address and pay the standard $99 a year.