Outlook.com (live+hotmail) has different methods from Gmail.
I'm on a political party list and when enough others mark messages as spam, they are put in my Junk Mail. They even move from Inbox later on! Moving the message from Junk Mail to Inbox helps.
It's best to include a signature recommending they add your email to contacts, which works with every provider. Webmail sometimes has a "add safe sender" option.
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