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As part of the acceptance process, you must confirm to Google that your usage is “for non-commercial personal use.”
I'm guessing that there will be some who will still want to use their account for a commercial purpose but don't want to pay for the privilege, and will confirm acceptance regardless.
I'm guessing (again) that Google will monitor for any misuse, and accounts will have to be converted to a paid account if Google considers them as commercial and not personal.
Time will tell.
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