The future of social media is a lot less social
By Brian X Chen
Social media is, in many ways, becoming less social. The kinds of posts where people update friends and family about their lives have become harder to see over the years as the biggest sites have become increasingly “corporatized.” Instead of seeing messages and photos from friends and relatives about their holidays or fancy dinners, users of Instagram, Facebook, TikTok, Twitter and Snapchat now often view professionalised content from brands, influencers and others that pay for placement.
The change has implications for large social networking companies and how people interact with one another digitally. But it also raises questions about a core idea: the online platform. For years, the notion of a platform — an all-in-one, public-facing site where people spent most of their time — reigned supreme. But as big social networks made connecting people with brands a priority over connecting them with other people, some users have started seeking community-oriented sites and apps devoted to specific hobbies and issues.
https://www.nytimes.com/.../19/techn...ok-social.html
https://www.deccanherald.com/opinion...l-1211516.html
https://dnyuz.com/2023/04/19/the-fut...t-less-social/