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Since Google stopped scanning your emails for ad targeting I suspect this is an even better way of tracking your online characteristics since all of these calls for web information will be funneled through Gmail and Google. As it stands now, you might click on a link in an email, but you might have Firefox or Safari set up as your browser. Or, if you go direct to a URL there is no direct tie to an email. This will provide lots of information on how you react to different types of email marketing.
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