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People are often afraid of the wrong things, and so it is with privacy and security. Many trust their email to small companies that are much more likely to be hacked or suffer from simple lack of security and privacy controls. Plus, how do you know they aren't just reading your emails for kicks? There are those who refuse to give a recovery phone number to Google and then lose their account when something goes wrong. Most people are most in danger from phishing or other email attacks, so if you want the most privacy and security choose the provider with the best spam filters. Those are not the small providers that provide paid services.
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