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Rule of life: if something is "free", that means "you" are the product that's being sold. TV sells viewers to advertisers, that's why show ratings are so important. The more viewers a show has, the higher the cost of the commercials.
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This is true, but you do have a lot of personal control over how you interact with advertising. For example, use an ad blocker and that eliminates part of the problem. I have found the mobile versions don't work so well, but I just don't read most of the ads I see. And, I find it strange that despite all the money and technical know-how being thrown at targeting me with advertising probably 95% of the ads I do see are irrelevant and nothing I am interested in. Seems to be a huge waste of money to me, but if I get free services in return I am not going to argue with it.