It depends on what type of communication you are doing. Sure, personal comms with people you know well, messaging works great, but even then there are a multitude of different ways of doing it so often you have to fall back to plain old SMS. However, if you poll people, including young people, how they prefer to receive communications from businesses, associations, clubs, etc. email is the big leader by a huge margin.
Quote:
72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. - MarketingSherpa (2015)
70% of consumers find email to be their #1 preferred channel for recieving commercial messages - CG Selections "Nationaal Email Onderzoek" (2017)
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