Tag-lines: have your say!

Jeremy Howard · 17 Apr 2002, 02:45 PM

Well, all guest users are by now well aware that after April 18 tag-lines will be added to outgoing mail when using the web interface, since it's in big red writing on the pricing page, it is on the about page, and we've emailed everyone twice...

So, for those of you who are going to be affected by this, now's your chance to have your say!

Make a suggestion for a tag-line that you think reflects FastMail.FM's capabilities and approach in just a few words!... It can be up to two lines long. Here's a few ideas to get the ball rolling:

Quote:

The fastest email on the Internet!
http://fastmail.fm - Choose from over 50 domains or use your own

Quote:

Access all of your messages and folders wherever you are!
http://fastmail.fm - Read your mail using the web or your own email software

Quote:

http://fastmail.fm - One of many happy users:
http://www.fastmail.fm/docs/quotes.html

Anyway, I'm no copywriter, so I'll stop there and let others make suggestions.

We may also add a feature where if you include a hyperlink to http://fastmail.fm in your signature we won't add the tagline; that way you can create your own... We haven't made a final decision on this yet however and it won't be this way in the first release.

We plan to have a list of taglines that we randomly select from. That way the full range of features will be mentioned over time...

esTester · 17 Apr 2002, 02:51 PM

I say something like

Quote:

A happy user of the http://fastmail.fm community/service (pick one of them)

That might be a cool one because Fastmail is a community.

- esTester

LazyGun · 17 Apr 2002, 06:33 PM

--
Fastmail.fm
- does exactly what it says in the name

--
Fastmail.fm
- not another radio station

--
Fastmail.fm
- so good some of us use taglines voluntarily!
(I actually have once or twice)

--
Fastmail.fm
- more features than you can shake a stick at

--
Fastmail.fm
- "Fast" .. "mail" .. Need a diagram?

--
Fastmail.fm
- Do YOU know who Jeremy is?

--
Fastmail.fm
- the E in Email
(sorry Jeremy, couldn't resist!)

Okay. I'll stop now.

Tango · 17 Apr 2002, 07:22 PM

Quote:

We may also add a feature where if you include a hyperlink to http://fastmail.fm in your signature we won't add the tagline

This may not be a good idea, people may write something derogatory about fastmail.fm, unless you're planning to vet their signatures also.

My contribution:

Fastmail.fm
'nuff said

lukask · 17 Apr 2002, 07:45 PM

FastMail --
It's an email provider Jim, but not as we know it!

IL@ · 17 Apr 2002, 08:00 PM

I am not a copywriter either, but I'd like to have my say too.

What about something like:

DON'T visit http://fastmail.fm

or:

DON'T click on http://fastmail.fm

or:

http://fastmail.fm
DON'T click on the link!

Seriously, this is (IMO) less annoying than many other taglines, and IMVHO much funnier, and no less effective.

If not, I'd suggest:

http://fastmail.fm

or:

http://fastmail.fm
quick as a click

(BTW I'm a relatively new guest fastmail.fm user,
so I'm going to be affected too.)

Heartz · 17 Apr 2002, 08:31 PM

It would be cool to let people choose their taglines !

Jeremy Howard · 17 Apr 2002, 08:36 PM

Quote:

Originally posted by Tango
This may not be a good idea, people may write something derogatory about fastmail.fm, unless you're planning to vet their signatures also.

Maybe. But I doubt there's many people that would decide to abuse such a feature. I mean, if they want to right something rude about us then we can't stop them anyway! Based on experience to date I would guess that of people that used such a feature most would make it a bit more personal. Already a lot of people I've seen use signatures that promote FastMail.FM (e.g. "They don't make me say this, but...").

On the whole in dealing with our customers I've found them kind, generous, and thoughtful. If there's 0.01% of people who are just plain not nice, well so be it... I don't think they're the kinds of people we'd want promoting the service anyway!

IL@ · 17 Apr 2002, 08:48 PM

There are those, like me, who don't wish to harm;
They are only joking.

I personally set the tagline part to something like:

DON'T visit http://fastmail.fm

(This was a customizable tagline)

The fact that it's a joke is clear.

If, beside any spelling / grammar mistakes,
you have any problem with such tagline,

I'll IMMEDIATELY drop using it after you bring it to my attention.
I didn't mean to abuse the feature, but only to personalize it.

Jeremy Howard · 17 Apr 2002, 09:12 PM

Quote:

Originally posted by IL@
I'll IMMEDIATELY drop using it after you bring it to my attention.
I didn't mean to abuse the feature, but only to personalize it.

I think it's pretty cute, actually.

spiderman · 17 Apr 2002, 09:47 PM

I hope this wasn't copyrighted ;-) but I have seen something like this in another thread:
-----
All webmails suck. FastMail.FM sucks less.
-----

That is quite a good one I reckon!

And for those who try to temper their signature and enter 'Don't use FastMail.FM', you could add: 'So why Do I use it so?'

SM

IL@ · 17 Apr 2002, 09:48 PM

Thanks!

I'm glad I probably will be able to use that feature.

I think it's cute too.

Another thing specific to my chosen tagline is that it's intentionally has equal number of characters in its two lines.
I like it so. That's also why it says "was" instead of "is".

IL@ · 17 Apr 2002, 10:00 PM

Spiderman wrote:

"And for those who try to temper their signature and enter 'Don't use FastMail.FM', you could add: 'So why Do I use it so?' "

It's a good idea, but the problem is that you have to insert:
'http://fastmail.fm' in order to use the feature.

(Assuming this feature will be active.)

Trip · 18 Apr 2002, 01:50 AM

Quote:

Originally posted by IL@
http://fastmail.fm
quick as a click

Hands down, by far the best!

Why:
1) Short
2) To the Point
3) Catchy

Very nice Il@!

Trip

michaelj · 18 Apr 2002, 02:06 AM

Quote:

Originally posted by IL@
There are those, like me, who don't wish to harm;
They are only joking.

I personally set the tagline part to something like:

DON'T visit http://fastmail.fm
(This was a customizable tagline)

The fact that it's a joke is clear.

If, beside any spelling / grammar mistakes,
you have any problem with such tagline,

I'll IMMEDIATELY drop using it after you bring it to my attention.
I didn't mean to abuse the feature, but only to personalize it.

I'd be concerned that the

won't come through as a graphic on a text based note.
Also, if someone is not using the fastmail.fm domain (like me) it wouldn't be obvious to the recipient that the sender was, in fact, using fastmail.fm.

Michael

17 Apr 2002, 08:00 PM	#6
IL@ Junior Member Join Date: Apr 2002 Location: Israel Posts: 7	Something different I am not a copywriter either, but I'd like to have my say too. What about something like: DON'T visit http://fastmail.fm or: DON'T click on http://fastmail.fm or: http://fastmail.fm DON'T click on the link! Seriously, this is (IMO) less annoying than many other taglines, and IMVHO much funnier, and no less effective. If not, I'd suggest: http://fastmail.fm or: http://fastmail.fm quick as a click (BTW I'm a relatively new guest fastmail.fm user, so I'm going to be affected too.)

17 Apr 2002, 08:48 PM	#9
IL@ Junior Member Join Date: Apr 2002 Location: Israel Posts: 7	Clarification / addition There are those, like me, who don't wish to harm; They are only joking. I personally set the tagline part to something like: DON'T visit http://fastmail.fm (This was a customizable tagline) The fact that it's a joke is clear. If, beside any spelling / grammar mistakes, you have any problem with such tagline, I'll IMMEDIATELY drop using it after you bring it to my attention. I didn't mean to abuse the feature, but only to personalize it.

17 Apr 2002, 06:33 PM	#3
LazyGun Senior Member Join Date: Jan 2002 Location: Dublin, Ireland Posts: 128	-- Fastmail.fm - does exactly what it says in the name -- Fastmail.fm - not another radio station -- Fastmail.fm - so good some of us use taglines voluntarily! (I actually have once or twice) -- Fastmail.fm - more features than you can shake a stick at -- Fastmail.fm - "Fast" .. "mail" .. Need a diagram? -- Fastmail.fm - Do YOU know who Jeremy is? -- Fastmail.fm - the E in Email (sorry Jeremy, couldn't resist!) Okay. I'll stop now.

17 Apr 2002, 07:45 PM	#5
lukask Essential Contributor Join Date: Dec 1999 Location: Haarlem, Netherlands Posts: 311	FastMail -- It's an email provider Jim, but not as we know it!

17 Apr 2002, 08:31 PM	#7
Heartz Essential Contributor Join Date: Feb 2002 Location: Selangor, Malaysia Posts: 460	It would be cool to let people choose their taglines !

17 Apr 2002, 09:47 PM	#11
spiderman Cornerstone of the Community Join Date: Feb 2002 Location: Cork, Ireland Posts: 802 Representative of: Fastcheck.org	I hope this wasn't copyrighted ;-) but I have seen something like this in another thread: ----- All webmails suck. FastMail.FM sucks less. ----- That is quite a good one I reckon! And for those who try to temper their signature and enter 'Don't use FastMail.FM', you could add: 'So why Do I use it so?' SM

17 Apr 2002, 09:48 PM	#12
IL@ Junior Member Join Date: Apr 2002 Location: Israel Posts: 7	Thanks! I'm glad I probably will be able to use that feature. I think it's cute too. Another thing specific to my chosen tagline is that it's intentionally has equal number of characters in its two lines. I like it so. That's also why it says "was" instead of "is".

17 Apr 2002, 10:00 PM	#13
IL@ Junior Member Join Date: Apr 2002 Location: Israel Posts: 7	Spiderman wrote: "And for those who try to temper their signature and enter 'Don't use FastMail.FM', you could add: 'So why Do I use it so?' " It's a good idea, but the problem is that you have to insert: 'http://fastmail.fm' in order to use the feature. (Assuming this feature will be active.)