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Old 20 Apr 2019, 08:34 PM   #1
TenFour
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Targeted advertising?

Why are advertisers willing to pay for so-called "targeted advertising?" When I turn off my ad blockers most of the ads I see are not of interest to me, and in many cases they are irrelevant. For example, I just went to a news site I frequent and the banner across the top of the page was for Jimmy Johns restaurants--there isn't one within hours of here and I don't recall ever seeing one. On another site I see more than one ad for Ram trucks. Again, I am not in the market for a Ram truck, I have never owned a truck, and if for some reason I needed one I would never buy a Chrysler product. On most sites I also see tons of garbage--clickbait sponsored posts that I would never click on in a million years!

And this system is what makes the Internet work?
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Old 20 Apr 2019, 09:03 PM   #2
Adrian Bell
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I find if I look at something eg. on amazon, ebay etc. that I get banner adverts for what I've been looking at on other sites. By then though I've finished looking and these persist. I also get adverts for what other people in the house may have been looking at on a different computer.

I don't believe that targeted advertising sells anything but targeted advertising itself appears to be a good seller.
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Old 22 Apr 2019, 01:55 PM   #3
EricG
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Clickbait ads never seem to be targeted. If everyone ignored them they'd go away.

Google ads are usually related to what I search for or open from Discover. I've never figured out why I get ads for large women's clothing though!

Amazon ads likewise are related to pages I view on Amazon.

Other ads are from the province I reside in. Your IP address is used.
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Old 14 Apr 2021, 08:34 AM   #4
TenFour
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And now apparently they are dreaming up new ways to use your email address to track your activity: https://www.eff.org/deeplinks/2021/0...you-everywhere
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Old 14 Apr 2021, 09:55 AM   #5
somdcomputerguy
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Quote:
Originally Posted by TenFour View Post
Why are advertisers willing to pay for so-called "targeted advertising?" When I turn off my ad blockers most of the ads I see are not of interest to me, and in many cases they are irrelevant.
Mind that this just my supposition, but I believe if any kind of ad/cookie blockers are used for a while (days, months, years?) and then suddenly 'turned off', you are now in their scope but not yet a target..

- Bruce
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Old 14 Apr 2021, 06:59 PM   #6
TenFour
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I agree that supposedly the longer you allow the cookies etc. the better the targeting, but I have done this for months/years at times both ways--cookies on and cookies off, for the most part. I have several different computers. I really can't detect that the ads are better targeted one way or the other. The thing I do notice is that some websites are almost unusable if you don't use something like uBlock Origin to make web browsing less chaotic. I think ad targeting is a scam that advertisers are buying into.
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Old 15 Apr 2021, 03:26 PM   #7
Bamb0
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Thumbs down

I hate spam ads!!
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