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Old 20 Apr 2019, 08:34 PM   #1
TenFour
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Join Date: Feb 2017
Posts: 523
Targeted advertising?

Why are advertisers willing to pay for so-called "targeted advertising?" When I turn off my ad blockers most of the ads I see are not of interest to me, and in many cases they are irrelevant. For example, I just went to a news site I frequent and the banner across the top of the page was for Jimmy Johns restaurants--there isn't one within hours of here and I don't recall ever seeing one. On another site I see more than one ad for Ram trucks. Again, I am not in the market for a Ram truck, I have never owned a truck, and if for some reason I needed one I would never buy a Chrysler product. On most sites I also see tons of garbage--clickbait sponsored posts that I would never click on in a million years!

And this system is what makes the Internet work?
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Old 20 Apr 2019, 09:03 PM   #2
Adrian Bell
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Join Date: Apr 2001
Location: Darlington, UK
Posts: 934
I find if I look at something eg. on amazon, ebay etc. that I get banner adverts for what I've been looking at on other sites. By then though I've finished looking and these persist. I also get adverts for what other people in the house may have been looking at on a different computer.

I don't believe that targeted advertising sells anything but targeted advertising itself appears to be a good seller.
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Old 22 Apr 2019, 01:55 PM   #3
EricG
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Join Date: Aug 2009
Location: Canada
Posts: 230
Clickbait ads never seem to be targeted. If everyone ignored them they'd go away.

Google ads are usually related to what I search for or open from Discover. I've never figured out why I get ads for large women's clothing though!

Amazon ads likewise are related to pages I view on Amazon.

Other ads are from the province I reside in. Your IP address is used.
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